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Principles of Good Practice

The National Association for College Admission Counseling (NACAC) has produced a Statement of Principles of Good Practice in relation to recruiting college students. The following points are drawn from that document, which can be found in it's entirety here. We ask our volunteer alumni recruiters to follow these standards as well when representing the University of Utah.

Statement of Principles of Good Practice—Mandatory Practices

Concerning Promotion and Recruitment, all members agree that they will:

  1. Accurately represent and promote their schools, institutions, organizations, and services;
  2. Not use disparaging comparisons of secondary or postsecondary institutions;
  3. Not offer or accept any reward or remuneration from a secondary school, college, university, agency, or organization for placement or recruitment of students in the United States. Members who choose to use incentive-based agents when recruiting students outside the US will ensure accountability, transparency and integrity.
  4. Be responsible for compliance with applicable laws and regulations with respect to the students' rights to privacy.
Last Updated: 7/13/18